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Saddle Creek Records is an American record label based in Omaha, Nebraska and named after Saddle Creek Road, a major street in midtown Omaha. Started as a college class project on entrepreneurship, the label was founded in 1993 by Mike Mogis and Justin Oberst. Mogis soon turned over his role in the company to Robb Nansel. It was initially called Lumberjack Records; Saddle Creek first appeared in print on a show flyer, offering to "Spend an evening with Saddle Creek" (later to be the title of the label's documentary). Distribution is handled by Redeye Distribution. SCR continues to be the flagship label of a style of music called "The Omaha Sound", characterized by a slight country twang. A "sister label" of sorts to Saddle Creek is Team Love, which was begun by Justin Oberst's brother Conor Oberst in 2004.